RHEST was founded in 2015 in the township of Atteridgeville, west of Pretoria, and currently operates from Spaces, Menlyn Maine, Pretoria. Originally conceived as a seasonal downtown soirée, RHEST has now evolved into a level 1 BEE multi-disciplinary creative studio. RHEST has created an organisational culture designed to build brands that not only shape culture, but share value with all stakeholders beyond profit, because sustainable brand building is about connecting with consumers on simple human truths.