What is Search Engine Optimisation (SEO)?
Search engine optimisation is the process of maximising the number of customers visiting your website, and clicking into your web pages.
As a result, your website will rank amongst the highest on the results fed back through the search engine.
SEO has been around for many years, and was born around the time the world’s first website was launched.
Founder and former CEO of Moz defines the term SEO as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.”
How we make use of SEO for your website
- Choosing unique keywords and key phrases which are related to the context of the content available on your post and page on your website.
- We then make use of the Yoast SEO software to feed in the chosen keywords and key phrases. This helps guide us on the best possible way to build your website. As a result ensuring that your website ranks high amongst the websites of your competitors.
- Once the SEO is configured, the target audience looking for your services will likely go through the search engines using the keywords and key phrases configured. This leads the target audience to your company’s website where they will receive information about your company and services provided.
Why your brand needs SEO
With search engine optimisation, companies will be able to reach out to their target audience.
This helps improve the quantity and quality of traffic heading to your website or web pages.
Firstly, search engine optimisation allows businesses to stay ahead of their competitors.
Secondly, it ensures that your website is easier to access for new customers.
Thirdly, it aids in ensuring that your website is given a higher ranking and higher position above your competition on Google.